An interactive dashboard to manage and track our strategic plan for the event.
Tickets for Giveaway
500
Primary Platform
Instagram
Growth Platform
YouTube
Event Dates
Aug 30-31
Countdown to Gaming Thiruvizha
Days
Hours
Minutes
Seconds
Executive Summary
This plan outlines our strategy to use the 500-ticket giveaway for Gaming Thiruvizha to significantly boost our Instagram visibility and accelerate the growth of our new YouTube channel. We will use phased giveaways, diverse content from our in-house creators, and cross-platform synergy to turn this event into a major catalyst for brand growth and community engagement.
Strategic Giveaway Plan
This section details the phased approach for our 500-ticket giveaway. The plan is designed to build and sustain momentum, maximizing engagement across both Instagram and YouTube. Click on each phase to view the specific mechanics and objectives.
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Phase 1: Initial Hype
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Phase 2: Mid-Campaign Boost
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Phase 3: Final Push
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Phase 4: Last Call
Content Hub
This is the central playbook for our content strategy. Use the tabs below to switch between the YouTube Growth Blueprint for our new channel and the Instagram Playbook for our established account. Each section contains key strategies and content pillars.
Channel Launch & Growth
Focus on a "Guide, Not Guru" approach. We're exploring the event *with* our audience. Niche down to stand out and build a loyal community from scratch.
Video Formats & Quality
Mix long-form (7-18 mins), Shorts (for discovery), and Live Streams (for engagement). Prioritize clean editing, good audio, and consistent uploads to train the algorithm.
Optimization for Discovery
Design titles and thumbnails *before* filming. Use SEO keywords related to the event and games. Write detailed descriptions to provide context and links.
Short-Form Video
Use Reels with trending audio for hype and event showcases. Use Stories for real-time updates, polls, Q&As, and creator takeovers for an authentic voice.
Cross-Promotion Funnel
Instagram is our main funnel to YouTube. Post teasers of long-form videos with clear "Link in Bio" CTAs. Announce YT premieres and live streams on IG Stories.
Community & UGC
Feature the best user-generated content from giveaway winners and event attendees. This builds loyalty and provides authentic content for both platforms.
Interactive Content Calendar
This calendar provides a day-by-day breakdown of our content plan for August 2025. Use the filters to focus on specific platforms or creators. Click on any day to see a detailed schedule of posts and videos.
Creator Briefing
Our in-house creators are central to this campaign. This section assigns specific roles and content themes to leverage their individual strengths, ensuring diverse and engaging coverage of Gaming Thiruvizha.
ABzOgun - The Gaming Expert
Focus on the competitive side of the event.
In-depth coverage of LAN tournaments.
Reviews of games featured at the event.
Highlights of competitive play.
ABzOggy - The Pop Culture Explorer
Lead segments on the cultural aspects of the event.
Features on cosplay and interviews with cosplayers.
Explore art and merchandise zones.
Conduct interviews with other creators/attendees.
ABzOdin - The "Guide" Storyteller
Embody the "Guide, not Guru" approach.
Share personal journeys and excitement.
Create "behind-the-scenes" content.
Organize fan meet-and-greets if possible.
ABzValcan - The Live Streamer
Host live streams and interactive community sessions.
Run pre-event Q&As and live chats.
Showcase live gameplay and reactions.
Engage directly with comments and audience questions.
ABzVinoGaming - The Game Analyst
Provide in-depth game-specific coverage.
Review games being showcased at the event.
Create content on game mechanics and strategies.
Offer expert commentary on tournament games.
SG Perfect Gaming - The Tournament Specialist
Focus on high-level competitive analysis and highlights.
Analyze pro player strategies and team dynamics.
Produce short-form highlights of clutch plays.
Create post-match recaps and tournament predictions.
ABzPare Gaming - The Shorts Master
Specialize in creating viral, short-form content.
Create rapid-fire reaction shorts for YouTube.
Produce engaging Instagram Reels with trending audio.
Focus on quick, shareable clips to maximize discovery.
ABzTamils - The Local Storyteller
Bridge the event's pan-India theme with its local Chennai roots.
Cover the local art and merchandise zones.
Interview Tamil-speaking attendees and creators.
Highlight the regional culture present at the event.
KPI Tracker
This section is for monitoring our success. We will track key performance indicators for both Instagram and YouTube to measure the direct impact of our campaign and use this data to optimize future strategies.